Treat your kids with the best toys

Welcome to Prime Deals Toy, where imagination comes to play! Our toy store has been a cherished destination for children and families, offering a magical world of fun, learning, and creativity.

FREE SHIPPING

Free Standard Shipping All Over UK

CHEERFUL GIFTS

Gift Happiness through Toys

CUSTOMER SUPPORT

We are here for you round the clock.

EASY PAYMENTS

Industry Standard Encryption

Kid's Toys by Age

OUR MOST POPULAR TOYS

Bluey Toys Bingo Set With PVC Moveable Joints – 12 Pcs set

Original price was: £ 45.Current price is: £ 35.
Name: Bluey Bingo Set Material: PVC+ABC Height: 5 – 8cm Recommended age: 3 years or above

Naruto Action Figures

£ 55
ACG Name: NARUTO Material: PVC Theme: Movie & TV Gender: Unisex Recommend Age: 18

Flashing Light Inflatable Frog

£ 12
Features: Made of premium PVC plastic material, the toy is safe and durable for kids to play. Interesting and funny,

New Jellycat Bunny

£ 35£ 45
Jellycat Bunny – The Ultimate Cuddle Companion Soft, snuggly, and irresistibly adorable, the Jellycat Bunny is the perfect plush companion

Dragon Ball Z Goku Action Figure

£ 45
ACG Character: Goku ACG Name: DRAGON BALL Z Material: PVC plastic Gender: Unisex Recommend Age: 18 ,14 y

Sleep Companion Super Soft Rabbit Plush

£ 14
Gender: Unisex Animals: rabbit Type: Plush/Nano Doll Filling: PP Cotton Theme: TV & Movie Character Material: COTTON Recommend Age: 14 y Height: 40cm modname=ckeditor

Fashion Ken Doll Full Set

£ 15
Item name: Ken doll Type: multi joints movable dress up doll Material: Plastic+Cloth Size: 1/6 , 30cm height Package include:

Plim Clown Plush Toy

£ 15
Filling: PP Cotton Model Number: Plim Plim Gender: Unisex Dimensions: 25cm Material: Short Plush Recommend Age: 18 Features: Movie & TV

Movable Robot Multi-Jointed Action Figure

£ 7
Product size: About 14CM/5.5inch Features: Multi-Jointed Movable Material: Plastics Recommend age: above 2 years old Package included:1set Action Figures

Cross Axis Building Blocks For Children

£ 5
Is Electric: No battery Block Size: Small building block Barcode: No Gender: Unisex Plastic Block Shape: Self-Locking Bricks Plastic Type: ABS Material: plastic Recommend Age: 14+y

Fruit Skirt Dolls

£ 10
Dimensions: 25cm Gender: Unisex Features: cartoon, Stuffed & Plush Form: 1/12 Model Number: Rag Dolls for Girls Theme: Movie & TV Type: Cartoon Doll Material: Plush Recommend Age:

Shuga Fairy Doll

£ 55
Dimensions: 48.5cm Battery: no Gender: Unisex Features: Mini Form: 1/4 Model Number: Pelette B Theme: Movie & TV Type: FASHION DOLL Material: Resin Recommend Age: 10 y Item Type: Dolls

Brick Building Blocks For Children

£ 7
Block Size: Small building block Gender: Unisex Plastic Block Shape: Self-Locking Bricks Plastic Type: ABS Material: plastic Recommend Age: 18+,14+y

Guardians of the Galaxy Rocket Raccoon and Groot Action Figure

£ 70
Original Package: YES Version Type: First Edition Dimensions: 8-14.5cm Remote Control: No Material: PVC Theme: Movie & TV Gender: Unisex Recommend Age: 18 ,14 y

Among Us plush toy

£ 10
Gender: Unisex Type: Plush/Nano Doll Filling: PP Cotton Theme: TV & Movie Character Material: Cloth Recommend Age: 3-6Y,6-12y

Cross Shaft Building Blocks For Children

£ 5
Is Electric: No battery Block Size: Small building block Barcode: No Gender: Unisex Plastic Block Shape: Self-Locking Bricks Plastic Type: ABS Material: plastic Recommend Age: 14+y